Privacy policy

Last updated: May 7, 2026

Behubitt Ltd., Company No. 516570272 (the "Company", "we", "us", or "our") respects the privacy of users of the website and undertakes to act in accordance with applicable law, including the Protection of Privacy Law, 5741–1981, Amendment 13 to the Protection of Privacy Law, applicable privacy protection regulations, and any other relevant law.

The purpose of this Privacy Policy is to clarify how personal information is collected, stored, processed, and used in connection with the use of the website, the online store, the products, and the services offered by us.

The Company operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated and personalized shopping experience (the "Services"). The website is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit the website, use the Services, make a purchase or other transaction through the Services, subscribe to a mailing list, contact us, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

## 1. Definition of the Operator and Database Owner

The website is operated by Behubitt Ltd., Company No. 516570272.

The databases used in connection with the website’s activity are managed by the Company and are under its responsibility, subject to applicable law and this Privacy Policy.

For privacy-related inquiries, exercising rights, questions, or requests concerning personal information, you may contact us at:

info@curitiv.co.il

## 2. Personal Information We Collect or Process

When we use the term "personal information", we refer to information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from such personal information, depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

### A. Identifiable Personal Information

Contact details, including your name, address, billing address, shipping address, phone number, and email address.

Order and transaction information, including items you viewed, items you added to your shopping cart, items you added to your wishlist, items you purchased, returned, exchanged, or canceled, as well as your previous transactions.

Financial information and payment details, including payment card information, transaction details, form of payment, payment confirmation, and other payment details. It is clarified that payment details may be processed through external payment and clearing service providers, in accordance with their privacy policies and terms of service.

Account information, including your username, password, security questions, preferences, and settings.

Information provided when communicating with us, including information you include in inquiries sent to us, for example when contacting customer service, submitting a contact form, sending an email, making a phone call, or sending a message through digital channels.

Additional information voluntarily provided by you, including an identification number, if provided, or any other detail required for handling an order, service, inquiry, return, credit, shipment, or legal obligation.

### B. Technical, Statistical, or Anonymous Information

Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Technical and statistical information, including browser type, operating system, duration of stay on the website, pages visited, actions performed on the website, source of arrival to the website, cookies, anonymous identifiers, and similar tools for security, measurement, statistics, service improvement, and personalization purposes.

## 3. Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, make a purchase, subscribe to a mailing list, contact us, or otherwise provide us with your personal information;

Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;

From our partners or other third parties, where permitted by law and required for the provision of the Services, security, website operation, marketing, data analysis, or compliance with legal obligations.

## 4. How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

**Providing, tailoring, and improving the Services.** We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange shipping, facilitate returns or exchanges, enable you to post reviews, and create a personalized shopping experience for you, such as recommending products related to your purchases.

**Customer service and communication with you.** We use your personal information to provide you with customer support, respond to your inquiries, contact you when necessary, update you regarding orders, shipments, returns, payments, inquiries, or any other matter related to the Services, and maintain our business relationship with you.

**Marketing and advertising.** We use your personal information for marketing and promotional purposes, such as sending updates, offers, promotions, marketing content, or promotional communications by email, text message, or other means, subject to your consent where required by law. We may also use the information to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your shopping cart and other activity on the Services.

**Data analysis and improvement of user experience.** We may use the information to generate statistical reports, analyze website activity, measure performance, improve the user experience, personalize content, improve products and services, evaluate the effectiveness of campaigns, and improve the Company’s activity.

**Security and fraud prevention.** We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We highly recommend that you do not share your username, password, or other access details with anyone else.

**Legal reasons.** We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement authorities or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

## 5. Legal Basis for Processing Information

The processing of personal information will be carried out in accordance with applicable law, including on the basis of one or more of the following legal bases:

Your consent, where consent is required by law, for example for receiving marketing communications or for certain uses of information;

Performance of a contract or engagement with you, including for handling an order, processing payment, supplying a product, shipping, returns, exchanges, or providing customer service;

Compliance with a legal obligation applicable to us, including accounting, tax, consumer protection, regulatory, legal obligations, or requirements of competent authorities;

The Company’s legitimate interest, such as website security, fraud prevention, improvement of the Services, proper business management, handling claims, protecting the Company’s rights, and improving the user experience, provided that such interest does not unreasonably override your rights under applicable law.

Any processing of information will be carried out, to the extent possible, in accordance with the principles of necessity, proportionality, transparency, security, and protection of users’ privacy.

## 6. How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy and applicable law. Such circumstances may include:

With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, clearing services, data analysis, customer service, cloud storage, order picking, handling, and shipping.

With delivery and shipping companies for the purpose of delivering the order to the address you provided.

With technology providers, hosting providers, information security providers, maintenance providers, mailing systems, CRM systems, order management systems, data analysis systems, and other supporting tools required for the operation of the website and the Company.

With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to instruct us not to share information about you in order to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .

When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

With our affiliates or otherwise within our corporate group, where required for operation, management, service, security, or compliance with legal obligations.

In connection with a business transaction such as a merger, restructuring, sale of activity, transfer of assets, investment, liquidation, or insolvency, subject to applicable law.

Where required by a court order, legal provision, request of a competent authority, legal proceeding, enforcement of our Terms of Service or policies, or to protect the Services, our rights, the rights of our users, or the rights of others.

Any service provider or third party that receives access to personal information is required, to the extent possible and according to the nature of the service, to maintain the confidentiality and security of the information and to use it only for the purposes for which it was provided.

## 7. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide and improve the Services for you. Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here: Shopify Privacy Portal Link.

## 8. Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on those websites. Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, without limitation as to its use by us or by a third party.

Our inclusion of such links does not, by itself, imply any approval, support, or recommendation of the content on such platforms or of their owners or operators, except as disclosed on the Services.

## 9. Use of Cookies and Tracking Tools

The website may use cookies, pixels, tags, digital identifiers, measurement tools, and data analysis tools, including tools such as Google Analytics, Meta/Facebook Pixel, Shopify Analytics, and similar tools, for various purposes, including:

Proper operation of the website;

User identification and account login;

Saving user preferences;

Security and fraud prevention;

Measurement and analysis of website usage;

Improving the user experience;

Personalization of content;

Advertising, marketing, and campaign measurement.

You may manage or block cookies through your browser settings. However, blocking or deleting certain cookies may affect the proper operation of the website or some of the Services.

## 10. Children’s and Minors’ Data

The website is not intended for minors. We do not knowingly collect personal information from minors without the consent of a parent or legal guardian, where such consent is required by law. If a parent or legal guardian becomes aware that a minor has provided us with personal information, they may contact us to request deletion of the information.

## 11. Security and Retention of Your Information

The Company takes reasonable and accepted physical, technological, and organizational measures to protect personal information, according to the nature of the information, its scope, sensitivity, and the risks involved in its processing.

These measures may include, among other things:

Use of SSL to secure website communications;

Restricting access to information to authorized employees or parties only;

Use of passwords, access permissions, and access control measures;

Working with recognized technology providers and payment service providers;

Monitoring, maintenance, and updating of website systems;

Taking reasonable measures to prevent unauthorized access, misuse, loss, alteration, or unauthorized disclosure of information.

However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

## 12. Data Retention

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with the Services, comply with legal obligations, handle orders, shipments, returns, customer service, billing, accounting, tax reporting, fraud prevention, resolving disputes, or enforcing applicable contracts and policies.

In general, the information will be retained for as long as it is required for the purposes for which it was collected, and in accordance with retention periods required or permitted by applicable law. When the information is no longer required, we will act to delete it, anonymize it, or retain it in a limited manner, in accordance with the technological, business, and legal options available to us.

## 13. Your Rights and Choices

Depending on where you reside and applicable law, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

**Right of access / review / knowledge.** You may have the right to request access to personal information that we hold about you and to review the information stored about you, subject to applicable law.

**Right to correction.** You may have the right to request that we correct personal information we maintain about you that is inaccurate, incorrect, incomplete, or outdated.

**Right to deletion.** You may have the right to request that we delete personal information we maintain about you, in circumstances where this is required or permitted by law.

**Right to restriction of processing or objection to processing.** You may have the right to request restriction of the processing of certain information or to object to the processing of information for certain purposes, including direct advertising, subject to applicable law.

**Right to portability.** You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.

**Unsubscribing from marketing communications.** We may send you marketing emails, and you may opt out of receiving them at any time by using the unsubscribe option displayed in the emails we send you, or by contacting us at info@curitiv.co.il. If you opt out of receiving marketing communications, we may still send you non-marketing emails, such as emails regarding your account or orders you have made.

You may exercise any of these rights where indicated on the Services or by contacting us at info@curitiv.co.il. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf in order to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

## 14. Complaints

If you have complaints about how we process your personal information, please contact us at info@curitiv.co.il.

Depending on where you reside and applicable law, you may have the right to appeal our decision by contacting us, or to lodge your complaint with your local data protection authority or another competent authority.

## 15. International Transfers

Please note that personal information may be transferred, stored, or processed outside Israel, including through Shopify, payment processors, shipping services, cloud services, mailing systems, data analysis systems, or other service providers that assist us in operating the website, providing the Services, processing orders, and improving the user experience.

We will take reasonable measures to ensure that the information is handled in accordance with this Privacy Policy and the provisions of applicable law.

## 16. Appointment of a Data Protection Officer

Where necessary and in accordance with the requirements of applicable law, the Company will appoint a Data Protection Officer or an appropriate responsible person to oversee the Company’s compliance with this Policy and the relevant legal provisions.

Even if there is no obligation to appoint such an officer, the Company will act to appoint an internal or external person responsible for handling privacy and information security inquiries, according to the need and the nature of the Company’s activity.

## 17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law. Your continued use of the website after publication of an updated Policy will constitute acceptance of the updated Policy, to the extent permitted by law.

## 18. Governing Law and Jurisdiction

This Privacy Policy is governed by the laws of the State of Israel.

Any dispute, claim, or demand relating to this Privacy Policy, use of the website, collection of personal information, or processing thereof, shall be brought before the competent courts in Israel, subject to applicable law.

## 19. Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, you may contact us by email at:

info@curitiv.co.il

For the purpose of this Privacy Policy, Behubitt Ltd., Company No. 516570272, is the party responsible for the collection and processing of personal information provided in connection with the use of the website.